After the World War II, NWA’s domestic focus stayed around the northern route of New York, Chicago, Seattle and Minneapolis. In 1986, they merged with Republic Airlines and was at that time the largest airline merger in the history. That merger enabled NWA to adopt Republic Airlines’ domestic network hubs in Detroit, Memphis and Minneapolis-St. Paul. In early 2001 however, due to a tight competition with low-cost airlines like Southwest Airlines, NWA started to make cutbacks. Prior to the 9/11 terrorist attacks, they had to lay off employees and other cutbacks were done. They were forced to make dramatic changes with its business structure and made cost cutting measures.  They also tried other options such as removing airline pillows, pretzels and in-flight entertainment in its domestic flights, even the removal of in-flight newspapers and magazines. Over 50 aircrafts were withdrawn from use in an effort to cut maintenance and operation costs.

And after huge initiatives to save money, NWA filed bankruptcy in 2005.During that period, Delta Airlines, United Airlines and US Airways were also operating under the bankruptcy protection.  NWA’s stock shares dropped 50% after three days when the news was heard. It is also because when a company files bankruptcy, its stocks will be cancelled as a part of the process. In 2007, NWA applied to the United States Department of Transportation for nonstop service between Detroit and Shanghai and Beijing. They faced off against Continental Airlines, US Airways, United Airlines, Maxjet and Delta Air Lines. They received the approval to start service between Detroit and Shanghai starting 2009.

In 2008, Northwest Airlines stated that they will be merging with Delta Airlines to form the world’s largest airline. The merger was approved the same year and they started using Delta Air Lines’ name and branding in 2010.

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Founded in 1926, and a member of the prestigious sky team alliance, and a member of world airline lounges, this airline flies to two hundred and fifty four destinations the world over. This has been made possible by the large number of its fleet of airlines which count to more than three hundred and eight. Recently, the company has made additional orders to enable it face the ever increasing competition in the sky. To survive, the company has ensured that its fleet is modern to save on maintenance costs. The company slogan cannot be mistaken- Now you’re Flying Smart. As compared to the services offered which are ranked as the world’s best, you cannot figure out a better way to fly other than the northwestern airlines.

Managed from its headquarters in Eagan, Minnesota, Northwestern Airlines is the US sixth domestic airline in terms of domestic passenger miles flown. It’s also the world’s sixth largest airlines based on the total miles flown in international scene. In addition to dominating the largest domestic route networks in the United States, Northwest flies more passengers across the Pacific Ocean than any other United States or international carrier. The airline is one of the few who have dedicated Boeing model of planes to both its cargo and passenger business.

Early in the year 2009, the Northwest airlines rebranded in its effort to reposition itself to take on the ever increasing competition from other airlines. Consolidation of ticket and gate counters was done .Around this time, the airline merged with Delta airlines and completely changed is signs to delta airlines. A lot of rebranding was also seen on the company’s hubs in many airports and the company’s head office relocated to a location that could enable is management serves the airline better-Atlanta, Georgia. Later during the year, the airline began operating under the same name after receiving its certificate from the Federal Aviation Administration. However, the companies continued to use their separate International codes until when their ticketing system was matched later. The local flights of the northwestern airlines were operated by a number of airlines which include Mesaba airlines, Pinnacle airlines and Compass airlines. Most of these airlines use the frequent flyer program-World perk which was synonymous with the Northwest airlines. But after the merger, everything including the tagline was changed and up to now, the airlines tagline is “Now you’re flying smart.”

After the merger with Delta airlines and subsequent change of Name to Delta airlines, no airline could rival it in terms of size. The extended size gave it the power to control lucrative routes while charging the most competitive fares that could not be the case with other competing airlines. Issues to do with manpower development were made easy after the merger since the airline had the power to conduct training to its staff without experiencing cost constrain. This led to operational efficiencies as more could be achieved as a group than if each airline would have gone on its own.

Northwestern airlines have had its fare share of accidents and incidents. While some fatal accidents had been reported some years back, there has not been an occurrence that is considered fatal for the last one and half years. While the air business is considered very sensitive, the group has put in place sound policies that ensure the safety of its staff and passengers through timely maintenance service.

The airline participates in many community service projects and is regarded as on of the socially responsible giants. It has contributed too many environmental projects and assisted in funding many sporting activities in the United States and other places in the world.

To summarize, Northwestern airlines is one of the world’s best airlines. After the merger, it positioned itself as the world best through its ability to offer a wide variety of services competitively. It is now able to fly to very many places in the world than any other airline can and through this, it is possible to deliver many miles of cargo and passenger miles, both locally and internationally. Every time you desire to fly with this airline, you can be sure you will get the best deals while offering you the opportunity to fly to the widely distributed places at the highest comfort possible. The airline’s participation in corporate social responsibility has shown it as a responsible airline.

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